Name and job title: James Cochrane – Sales and Marketing Director
Company: Liquid Culture
Category sponsored: Drinks reception
Your business: How many people do you employ in Northamptonshire and, in a few words, can you tell us what your company does?
There are nine of us in the business and we provide coffee and vending services. We supply a comprehensive range, from vending machines with fulfilment services to professional coffee machines, as well as the locally roasted ingredients and products to serve with them.
Why have you chosen this particular category to sponsor and what aligns your business to the Northamptonshire Logistics Awards?
As we come from the refreshment and beverage industry we thought it made perfect sense for us to sponsor the drinks reception when the opportunity came up. Although not directly linked to the industry, it’s naturally one we use every day and is therefore important to the running of our business.
What major challenges do you think the logistics sector/ your sector faces?
We’re finding that there is a lack of young people looking to join the industry on the vending and engineering side of the business. It won’t come as a surprise that the espresso side of coffee receives a lot of interest, but traditional vending still comes with something of a bad name. The truth is that traditional vending is moving at just as quick a pace as coffee and machinery and quality is increasing constantly. The vending that people think of when they hear the word will always have its place but there is so much more to it now.
And how will your company tackle these challenges?
It’s our job to get the message out there that there is more to vending than just what people have come to know over the past thirty years and it genuinely is very interesting! Vending set ups can now include ‘towers’, like you’ll see in garage forecourts, which offer high quality bean to cup coffee.
Can you share an unknown fact about your company?
Something we don’t mention anywhere near enough is that we have been operating for over 25 years within Northamptonshire.
What country, other than the UK, is your business most closely aligned to?
Considering we hold beans and filters that originate from the likes of Brazil, Colombia, El Salvador and Ethiopia it’s hard to pick just one.
We want to encourage as many businesses in the logistics sector to enter these awards – what words of encouragement can you share with us? Why do you think these awards are so important?
We have only recently come to know the awards, and forum, but it quickly become apparent how much enthusiasm there is for both and how fantastic the awards night is. It’s also very apparent how important the logistics sector is to Northamptonshire overall and how the sector comes together for the forums to provide support and advice. What possible harm can come from entering, at the very worse you get to showcase your services?!
What advice or words of wisdom do you have for a successful career and business?
Be passionate about what you do and take on as much knowledge as possible.
In three words what does Northamptonshire mean to you?
Thriving, opportunity, local
Liquid Culture is passionate about all things refreshment; experts in coffee first and foremost, and specialists in providing the complete drink and snack service. We supply a comprehensive range, from vending machines to professional coffee machines, and the best ingredients and products to serve with them. Liquid Culture now also share their expertise and knowledge with their bespoke consultancy “Your Brew Buddy” and their Barista training services.
So whether you’re a coffee shop, restaurant, deli, office, pub, hairdressers, warehouse, or indeed anyone serving refreshment to customers or staff, Liquid Culture can design and deliver your optimum refreshment service. We strongly believe every refreshment break deserves to be enjoyed - how totally refreshing.